We are a fresh Romanian brand with a passion for knitwear.

In a fast-forward universe, we strive to create timeless pieces of clothing in a slow fashion cycle. We work exclusively with Eastern European manufacturers and we have carefully selected the finest Italian yarns of cashmere, extra fine merino wool, Peruvian alpaca, silk and pima cotton.

As these perfect strands of yarn intertwine, the essence of our knitwear is revealed in a very simple formula: each Never Oblivion piece is perfectly made in Romania with exquisite Italian yarns.

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Special prices for our clients