The very first thing you’ll notice when you try on merino wool clothing is how delicate this fabric is. It’s so smooth and soft, you’ll instantly fall in love with it. Extremely fine, merino wool is the best choice for sensitive skin, and it’s even used for baby clothes. This though, is not its only quality. There are so many reasons to choose merino wool.


  • It’s a natural fiber as it comes from Merino sheep. Over years of evolution, this wool fiber has perfected its ability to protect the animals and keep them comfortable in environments with temperatures varying from -5°C to 35°C, so merino wool is an extremely adaptable fabric.


  • Merino wool absorbs UV radiation, offering a 30+ protection factor. So, this type of wool is ideal for sportswear and for those who like to spend a lot of time outdoors.


  • It can regulate your body temperature: it keeps you warm in cold weather and cool when it’s hot. This happens because wool fibers have a curled shape, creating air pockets, which trap heat when it’s necessary, and act like an insulating layer when it’s hot outside.


  • It wicks away moisture and keeps you warm, even if it gets wet. Wool fibers can absorb up to 35% of their weight, without feeling wet. Due to the fiber structure, moisture is moved to the inner layers, while the surface stays warm and dry.


  • It’s antimicrobial and odor resistant. Due to merino’s moisture wicking qualities, bacteria in sweat – the cause of unpleasant odors – do not have the environment they need to thrive. Moreover, merino wool contains lanolin and keratin, both substances with antimicrobial and antibacterial properties.


  • Merino wool clothing is comfortable, durable and easy to care for. Merino wool fibers are extremely thin and smooth, so merino clothing feels wonderfully soft on the skin. Moreover, these fibers are very elastic, so merino clothing can stretch, adapt to your body shape, move with you, and then get right back to its original shape.


  • Merino wool is eco-friendly. Each year merino sheep are shorn and then grow a new fleece. This makes wool a completely renewable fiber. Wool is also 100% biodegradable, so if you need to dispose of your used clothing, it will decompose, releasing the good nutrients the fiber contains back into the earth.