Why Never Oblivion

Never Oblivion is a state of mind, of those who know they can be many things at once and that time is not measured in minutes, but in adventures, loves lost and found, books read, and dreams come true.

We are fascinated by how a strand of yarn can create an infinite number of shapes and how knitting, one of the most traditional ways of making clothes, is constantly evolving, producing ever surprising pieces of clothing.

But we do have many other passions, that are our sources of inspiration and happiness – from art and literature to fashion and practical information – everything that makes the mind open and the heart vibrate becomes a strand in our story.

All of this we want to share with you, here.